Objective
Incentive campaign for sales of Sony Xperia i1 on a Virgin Mobile Plan.
Consumer Offer
2 x Free local gig tickets for 3000 consumers.
Plus chance to enter a major prize draw to win one of 3 x International Festival trips to either UK, Europe or USA including flights, accommodation and double passes.
Plus chance to enter a major prize draw to win one of 3 x International Festival trips to either UK, Europe or USA including flights, accommodation and double passes.
